Success Story
KLS Martin: Product portfolio optimization in the medical technology sector
KLS Martin relies on Product Mining from MYNR to identify data-based potential for portfolio optimization. The focus was on a thorough analysis of the product range as a basis for strategic decisions regarding the further development of the portfolio.
The Customer
KLS Martin is a leading international medical technology company based in Tuttlingen, Germany. The family-run company develops and manufactures innovative surgical solutions for various specialist disciplines. With over 2,400 employees worldwide and annual sales of approximately €486 million, KLS Martin stands for technological excellence, the highest quality standards, and customized products. KLS Martin's solutions are used in over 140 countries.
Challenge: A growing portfolio and fragile supply chains make transparency and control difficult
A historically grown product portfolio in the field of surgical instruments led to high degree of complexity. At the same time, disrupted supply chains and partial dependencies on suppliers for raw materials and intermediate products made it difficult to ensure security of supply. Fault-prone global supply chains and a lack of transparency made it difficult to evaluate the portfolio holistically and manage it in a targeted manner.

Solution: KLS Martin gains data-driven transparency in its product portfolio with the MYNR platform and a 360-degree view
KLS Martin made a strategic decision to use the MYNR technology platform to optimize its product portfolio based on data, create transparency, and enable fast, informed decisions. Three key factors were decisive for the choice:
1. Simplicity: The platform enables the straightforward integration of a wide variety of data sources.
2. Speed: Potential for portfolio optimization could be identified and evaluated within a few hours.
3. Simulation: The simulation of different optimization scenarios allows well-founded and effective measures to be derived.

This resulted in a comprehensive, data-based 360° view of the product portfolio, enabling quick and clear decisions.
„The speed with which MYNR has revealed potential in our portfolio is impressive. The expertise of the MYNR team and their innovative, data driven approach give us confidence that we will be able to optimize our assortment in a targeted and efficient way in the future.“
- J. Gulde (Senior Director Division Instruments & Containers, KLS Martin)
Benefits: Rapid identification of optimization potentials to increase profitability,
efficiency and supply chain resilience.
With MYNR’s data-driven Product Mining, KLS Martin was able to identify portfolio streamlining opportunities within just a few days from the analysis of around 12,000 SKUs. The analysis showed that approximately 20% of products were suitable for optimization.
By phasing out less profitable products, profitability can be improved in the short term as a side effect. At the same time, the number of active parts can be reduced by about 7% and suppliers by 2.5%, leading to tangible productivity and efficiency gains in the medium term.

But most importantly, the 360° view now enables KLS Martin to strengthen the resilience of its supply chains. The fast and comprehensive analysis of dependencies and their impact has already led to extensive optimization measures.
„MYNR provided us with a clear overview of our portfolio in the shortest time and delivered valuable starting points for optimization.
Decisions that were previously based on just a few parameters can now be made using a much more comprehensive picture of the products."- J. Gulde (Senior Director Division Instruments & Containers, KLS Martin)
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What does KLS Martin do?
- Medical technology company
- 2,400 employees
- €486 million in revenue
Challenge
- Complex product portfolio
- Lack of transparency
Solution
- 360° portfolio view
- Simulation of scenarios
Benefits
- Short-term increase in profitability
- Increase in efficiency
- Faster, data-driven decisions